The event planner’s guide

Your idea.A plan for the show.

You do not need a finished brief to begin. Start with the occasion, a possible location, and the experience you want your guests to remember.

A dancer sharing the stage with illuminated drones and projected line art
Movement meets light. Stanford TAPS immersive performance; credit: Ashley Gale and PushDance SF.

01 / The experience

Above the audience.
Or part of the performance.

Outdoor drone light show

A story told through illuminated formations in the night sky. A starting point for community celebrations, festivals, brand events, and private occasions.

  • Consider the audience’s view and the surrounding site.
  • Share ideas for imagery, music, colors, or a memorable finale.
Explore outdoor shows

Immersive drone performance

Low-altitude choreography woven into a live event. Explore light and movement alongside dancers, music, theater, or a close-range celebration.

  • Consider the performance area and audience layout.
  • Introduce your creative team and any performers involved.
Explore immersive performances

Not sure which fits? Tell us about the event. Both formats need a location-specific feasibility review.

02 / The setting

Bring the venue into the conversation early.

A city and venue name are enough to start. If available, a site plan, photographs, or a venue contact can help the discussion.

  • Where guests will watch and how they will move through the space.
  • Available performance, setup, and access areas.
  • Nearby buildings, trees, lighting, or other site constraints.
  • For immersive work: room layout, overhead features, and coordination with performers.

What Pinnacle reviews

The team considers the operating environment, audience separation, production needs, and applicable permissions before confirming suitability.

Outdoor planning also includes weather considerations and contingency arrangements. Exact space needs and timing depend on the proposed show and site.

A guide cannot approve a venue. That decision comes through the event-specific review.

03 / The conversation

From first idea to a considered proposal.

  1. 01

    Tell us the occasion.

    Share your audience, date or date range, location, and the feeling you want to create.

  2. 02

    Explore feasibility.

    Discuss the format, venue constraints, creative direction, and production needs with the team.

  3. 03

    Shape the scope.

    Use that discussion to develop a tailored proposal, including the creative approach and event-specific planning.

Start early, especially for a new venue or a busy holiday date. Availability, planning time, and pricing are assessed for your event.

04 / Your starting brief

Send what you know.We can explore the rest.

These details make the first conversation more useful:

  • Occasion and audience: what you are celebrating and who will attend.
  • Date and location: include alternatives or say if either is undecided.
  • Creative idea: your story, theme, brand, or preferred show format.
  • Budget range, if known: helpful for discussing a realistic scope.
  • People involved: your venue contact, planner, or production team.

The inquiry form only requires your name, email, and event location. Use “still deciding” if you do not have a location yet. Sending an inquiry does not reserve a date or commit you to a booking.

Tell us about your event

Prefer a conversation? Call 510-480-5529 or email the Pinnacle team.